AI, superintelligence and Canadian real estate visibility
AI has a new name in U.S. executive-branch communications. For Canadian real estate professionals, the useful question is what potential clients can find about you, and what evidence an answer engine can use.
Why you’re seeing “Super Intelligence”
On September 29, 2026, Executive Order 14434 directed U.S. executive departments and agencies to use “Super Intelligence” and “SI” in official communications and other non-statutory documents, where the law permits. It leaves previously issued historical documents unchanged. Section 3 currently ties the new terms to the existing statutory definition of AI. Read the executive order.
That is a change in executive-branch vocabulary. It does not establish a worldwide naming rule or demonstrate new technical abilities.
Terminology and capability are different
OpenAI’s research discussion uses superintelligence for systems much more capable than humans. That is a capability question. An instruction about vocabulary is a policy choice. We should evaluate an assistant by what it can reliably do, rather than infer new abilities from its name. OpenAI’s technical discussion of superintelligence.
Canada still calls it AI
Canada’s AI for All strategy was launched on June 4, 2026. Its national strategy continues to use artificial intelligence and AI. A U.S. executive order does not establish Canadian terminology. Canada’s launch announcement · Canada’s national AI strategy.
What matters for a real estate business
Our view: the vocabulary is changing faster than the work of building a trustworthy local presence. Clear descriptions of who you are, where you work and what you know give people—and systems retrieving public information—something useful to inspect.
Google’s guidance keeps ordinary search fundamentals relevant to its generative AI features. It emphasizes useful original content, accessible pages and accurate business details. It does not require special AI files or schema, and meeting its requirements does not guarantee inclusion. Google’s guidance for generative AI search.
- Check that your public business name, brokerage, service area and contact details are accurate across your own site and profiles.
- Publish useful market and neighbourhood information based on work you actually do, with dated, checkable sources.
- Answer real buyer and seller questions in the language your clients use, including French where you serve them.
- Keep public pages readable, discoverable and eligible for indexing where public discovery is intended.
Measure the answers you can actually inspect
MyAly collects sampled model API observations. A mention, its position in a specific answer and a cited URL are different signals. These observations do not establish rankings inside consumer ChatGPT, Claude, Gemini or Grok experiences.
Keep the prompt, model, time and sources with the result. A failed observation is missing evidence, rather than proof that you were absent. Compare repeat checks only when the question set and collection method support a comparison.
Read how MyAly measures visibility →What “Get Found by Superintelligence” means at MyAly
It is a forward-looking ambition: help Canadian real estate expertise remain discoverable as AI systems develop. Today, our work is grounded in the available AI answer and source evidence. Neither the new terminology nor a MyAly report guarantees recommendations, rankings or leads.
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